Content and advertising in the media: pay-tv versus free-to-air

We compare the advertising intensity and content of programming in a market withcompeting media platforms. With pay-tv, media platforms have two sources of revenues,advertising revenues and revenues from viewers. With free-to-air, media platformsreceive all revenues from advertising. We show that if viewers strongly dislikeadvertising, the advertising intensity is greater under free-to-air television...

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Year of publication:	2005-09-29
Authors:	Peitz, Martin ; Valletti, Tommaso M.
Subject:	Medien \| Produktdifferenzierung \| Werbung \| advertising \| Pay-TV \| pay tv

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Extent:	393216 bytes 39 p. application/pdf
Type of publication:	Book / Working Paper
Language:	English
Classification:	D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; Product policy ; Sales promotion and advertising ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005861251