Content Contributor Management and Network Effects in a UGC Environment
Year of publication: |
2012
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Authors: | Zhang, Kaifu ; Evgeniou, Theodoros ; Padmanabhan, V. ; Richard, Emile |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 3, p. 433-448
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