Content contributor management and network effects in a UGC environment
Kaifu Zhang, Theodoros Evgeniou; V. Padmanabhan; Emile Richard
| Year of publication: |
2012
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|---|---|
| Authors: | Zhang, Kaifu ; Evgeniou, Theodoros ; Padmanabhan, V. T. ; Richard, Emile |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 433-447
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| Subject: | UGC | content contributors | VAR | lifetime value | acquisition | retention | C2C marketplace | networks effects | Netzwerkökonomik | Network economics | VAR-Modell | VAR model | Content Management | Content management | Website | Online-Marketing | Internet marketing | Benutzerschnittstelle | User interface |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562952