Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Year of publication: |
2023
|
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Authors: | Tafesse, Wondwesen ; Dayan, Mumin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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Subject: | Creators | Customer engagement behavior | Digital platforms | Influencers | Instagram | Social Web | Social web | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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