Contested Japanese-ness : examining the meaning of Japanese companies' country-of-origin in China as a product of communication
Year of publication: |
2023
|
---|---|
Authors: | Li, Nan |
Subject: | a communicative perspective | consumer nationalism | Country of origin | frame analysis | Japanese companies in China | China | Japan | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Kommunikation | Communication | Ursprungsregeln | Rules of origin |
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