Context Business : neue Umsatzpotenziale durch Kontextualisierung
Ansgar Mayer
| Year of publication: |
2014
|
|---|---|
| Authors: | Mayer, Ansgar |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenanalyse | Customer analysis | Produktmanagement | Product management | Mobile Marketing | Mobile marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Räumliche Wirkung | Spatial effect | Marktforschung | Kundenmanagement | Kontextbezogenes System | Content Management | Responsive Webdesign |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 208 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201408 |
| ISBN: | 978-3-658-05447-2 ; 3-658-05447-6 ; 978-3-658-05448-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386822