Context Effects as Customer Reaction on Delisting of Brands
Year of publication: |
2010-11
|
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Authors: | Wiebach, Nicole ; Hildebrandt, Lutz |
Institutions: | Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät |
Subject: | Consumer decisions | delisting | context effects | switching behavior | retailing | logistic regression |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number SFB649DP2010-056 41 pages |
Classification: | M31 - Marketing ; C12 - Hypothesis Testing ; C13 - Estimation ; C25 - Discrete Regression and Qualitative Choice Models ; c38 |
Source: |
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole, (2010)
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole, (2010)
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
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