Context effects as customer reaction on delisting of brands
Year of publication: |
2010
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Authors: | Wiebach, Nicole ; Hildebrandt, Lutz |
Publisher: |
Berlin : Humboldt University of Berlin, Collaborative Research Center 649 - Economic Risk |
Subject: | Konsumentenverhalten | Wechselkosten | Markenartikel | Sortiment | Theorie | Handelskette | Schätzung | Europa | consumer decisions | delisting | context effects | switching behavior | retailing | logistic regression |
Series: | SFB 649 Discussion Paper ; 2010-056 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 641645015 [GVK] hdl:10419/56700 [Handle] |
Classification: | M31 - Marketing ; C12 - Hypothesis Testing ; C13 - Estimation ; C25 - Discrete Regression and Qualitative Choice Models ; c38 |
Source: |
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Context Effects as Customer Reaction on Delisting of Brands
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