Context Effects in the Measurement of Attitude Toward the Advertisement
| Year of publication: |
2002
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|---|---|
| Authors: | Laczniak, Russell N. ; Teas, R.Kenneth |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 24.2002, 1, p. 11-24
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