Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Anand K. Jaiswal; Rakesh Niraj; Pingali Venugopal
| Year of publication: |
2010
|
|---|---|
| Authors: | Jaiswal, Anand K. ; Niraj, Rakesh ; Venugopal, Pingali |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 3, p. 222-238
|
| Subject: | Online-Handel | Online retailing | Website | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Benutzerschnittstelle | User interface |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008650974