Context information can increase revenue in online display advertising auctions : evidence from a policy change
Sıla Ada, Nadia Abou Nabout, and Elea McDonnell Feit
| Year of publication: |
2022
|
|---|---|
| Authors: | Ada, Sıla ; Abou Nabout, Nadia ; Feit, Elea McDonnell |
| Subject: | ad context | advertising auctions | information disclosure | online display advertising | real-time bidding | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Auktion | Auction | Werbung | Advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211070219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389283