Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma
| Year of publication: |
2022
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|---|---|
| Authors: | Rabbanee, Fazlul K. ; Roy, Rajat ; Sharma, Piyush |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 13-25
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| Subject: | Fairness perception | Internal reference price | Pay-what-you-want | Price consciousness | PWYW | Social desirability | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Preis | Price | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168029