Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Jonathan H. Deacon; Jackie Harris
| Year of publication: |
2011
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|---|---|
| Authors: | Deacon, Jonathan H. ; Harris, Jackie |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 25166335. - Vol. 13.2011, 2, p. 146-160
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897794