Contextual targeting in mHealth apps : harnessing weather information and message framing to increase physical activity
Nakyung Kyung, Jason Chan, Sanghee Lim, Byungtae Lee
| Year of publication: |
2024
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|---|---|
| Authors: | Kyung, Nakyung ; Chan, Jason ; Lim, Sanghee ; Lee, Byungtae |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 3, p. 1034-1051
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| Subject: | framing | hypercontextual targeting | mobile health | mood as a resource | physical activity | randomized field experiment | weather | Sport | Sports | Wetter | Weather | Gesundheitsvorsorge | Preventive care | Feldforschung | Field research | Experiment | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192727