Contextualizing value propositions : examining how consumers experience value propositions in their practices
Heli Holttinen
| Year of publication: |
2014
|
|---|---|
| Authors: | Holttinen, Heli |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 103-110
|
| Subject: | Value proposition | Value creation | Cultural discourse | Practice | Service-dominant logic | Consumer culture theory | Betriebliche Wertschöpfung | Service-Dominant Logic | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400510