A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Michael T. Krush, Raj Agnihotri and Kevin J. Trainor
| Year of publication: |
2016
|
|---|---|
| Authors: | Krush, Michael T. ; Agnihotri, Raj ; Trainor, Kevin J. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 12, p. 2077-2102
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| Subject: | Performance | Marketing strategy | Dashboard | Market information management capability | Marketing strategy implementation speed | Marketingmanagement | Marketing management | Marketing | Kontingenztheorie | Contingency theory | Informationsmanagement | Information management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2015-0317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629283