Contingent channel strategies for combating brand spillover in a co-opetitive supply chain
Huamin Wu, Guo Li, Hong Zheng, Xuefeng Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Huamin ; Li, Guo ; Zheng, Hong ; Zhang, Xuefeng |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 164.2022, p. 1-22
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| Subject: | Game theory | Brand spillover | Channel strategy | Co-opetitive supply chain | Lieferkette | Supply chain | Spieltheorie | Spillover-Effekt | Spillover effect | Vertriebsweg | Distribution channel | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2022.102830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366806