Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity : the motivation-opportunity-ability framework
Yaqin Zheng, Dong Liu, Yi Zheng and Zhimei Zang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zheng, Yaqin ; Liu, Dong ; Zheng, Yi ; Zang, Zhimei |
| Subject: | Contingent view | Customer acquisition | Customer retention | Salesperson ambidexterity | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Organisationale Ambidextrie | Ambidextrous organization | Kundengewinnung | Kontingenztheorie | Contingency theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2020-0445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399868