Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Year of publication: |
2022
|
---|---|
Authors: | Madhavaram, Sreedhar ; Hatfield, Hunter N. |
Other Persons: | Hunt, Shelby D. (contributor) ; Madhavaram, Sreedhar (contributor) ; Hatfield, Hunter N. (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 3/4, p. 188-195
|
Subject: | Central focus | Marketing discipline | Marketing history | Marketing manifesto | Marketing theory | Marketing's stakeholders | Renewal capability | Renewal capability building |
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