Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Sourjo Mukherjee, Giuseppe Musarra, Sourindra Banerjee
| Year of publication: |
2023
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| Authors: | Mukherjee, Sourjo ; Musarra, Giuseppe ; Banerjee, Sourindra |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 40-50
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| Subject: | Contract length | Buyer satisfaction | Cooperation | Competition | Coopetition | Experiment | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Vertrag | Contract | Unternehmenskooperation | Inter-firm cooperation | Koopetition | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.04.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014334346