Contract manufacturer encroachment via the customer-to-manufacturer strategy under different platform selling modes
Year of publication: |
2024
|
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Authors: | Qiu, Huaqing ; Ren, Xuejie ; Zhao, Lindu |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 4, p. 2591-2612
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Subject: | Outsourcing | Lieferkette | Supply chain | Auftragsfertigung | Make-to-order | Digitale Plattform | Digital platform | Verkauf | Selling | Theorie | Theory | Industrie | Manufacturing industries |
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