Contracting and advertising for e-commerce platforms with private-effectiveness information
Jun Wang, Pengwen Hou, Shuxia Peng, Nan Yuan
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Jun ; Hou, Pengwen ; Peng, Shuxia ; Yuan, Nan |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ISSN 1878-5794, ZDB-ID 2013782-5. - Vol. 192.2024, Art.-No. 103808, p. 1-23
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| Subject: | Advertising | Information asymmetry | Marketplace | Reselling | Supply chain management | Lieferkette | Supply chain | Electronic Commerce | E-commerce | Asymmetrische Information | Asymmetric information | Werbung | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015443314