Contracting under asymmetric customer returns information and market valuation with advertising-dependent demand
Song Huang (College of Economics and Management, South China Agricultural University, Guangzhou, China), Jun Yang (School of Management, Huazhong University of Science and Technology, Wuhan, China)
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Song ; Yang, Jun |
| Published in: |
European journal of industrial engineering : EJIE. - Genevè : Inderscience Enterprises Ltd., ISSN 1751-5254, ZDB-ID 2384377-9. - Vol. 9.2015, 4, p. 538-560
|
| Subject: | supply chain management | asymmetric information | customer returns | market value | Lieferkette | Supply chain | Asymmetrische Information | Asymmetric information | Theorie | Theory | Kapitaleinkommen | Capital income | Beziehungsmarketing | Relationship marketing | Marktwert | Market value | Börsenkurs | Share price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560967