Contracting under asymmetric customer returns information and market valuation with advertising-dependent demand
Year of publication: |
2015
|
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Authors: | Huang, Song ; Yang, Jun |
Published in: |
European journal of industrial engineering : EJIE. - Genevè : Inderscience Enterprises Ltd., ISSN 1751-5254, ZDB-ID 2384377-9. - Vol. 9.2015, 4, p. 538-560
|
Subject: | supply chain management | asymmetric information | customer returns | market value | Asymmetrische Information | Asymmetric information | Lieferkette | Supply chain | Kapitaleinkommen | Capital income | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Marktwert | Market value |
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