Contractual completeness : a comparison of two heterogeneous emerging markets
Year of publication: |
2014
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Authors: | Chao, Emmanuel |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 2, p. 106-127
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Subject: | Contractual completeness | reputation | history | ex ante contractual costs | trust | Vertrag | Contract | Reputation | Schwellenländer | Emerging economies | Vertragstheorie | Contract theory | Vertrauen | Confidence | Prinzipal-Agent-Theorie | Agency theory | Transaktionskosten | Transaction costs |
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