CONTRASTING E-COMMERCE BUSINESS MODELS: PERFORMANCE IMPLICATIONS FOR SMALL ENTERPRISES
Year of publication: |
2009
|
---|---|
Authors: | RASHEED, HOWARD S. |
Published in: |
Journal of Developmental Entrepreneurship (JDE). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-706X. - Vol. 14.2009, 01, p. 89-101
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Electronic commerce | internet | brand equity | channel of distribution |
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