Contributions to managing customer data - no shareholder value without customer value
vorgelegt von Dominikus Kleindienst (Diplom-Kaufmann Univ., Bachelor of Science)
| Year of publication: |
Oktober 2016
|
|---|---|
| Authors: | Kleindienst, Dominikus |
| Publisher: |
Augsburg |
| Subject: | Kundendaten | Customer data | Datenschutz | Data protection | Kundenwert | Customer value | Shareholder Value | Shareholder value | Social Web | Social web | Wertorientiertes Management | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | iv, 175, [3 ungezählte] Blätter Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Universität Augsburg, 2016 |
| Notes: | Kumulative Dissertation - enthält 6 Research Paper aus verschiedenen Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760261