Contributions to the segmentation of e-commerce nonusers : clustering the reasons not to shop online
Gabriel Nery-da-Silva, Marcelo Henrique de Araujo, Fernando de Souza Meirelles
| Year of publication: |
2024
|
|---|---|
| Authors: | Nery-da-Silva, Gabriel ; Henrique Araujo, Marcelo de ; Meirelles, Fernando de Souza |
| Published in: |
REGE revista de gestão. - São Paulo : [Verlag nicht ermittelbar], ISSN 2177-8736, ZDB-ID 2625561-3. - Vol. 31.2024, 2, p. 201-214
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| Subject: | Consumer behavior | Electronic market | Non-shopper segmentation | Online shopping | Retailing | Shopping preference | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Einkaufszentrum | Shopping center |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/REGE-06-2022-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189992