Control of electronic channel affiliates: An exploratory study and research propositions
Year of publication: |
2013
|
---|---|
Authors: | Gilliland, David I. ; Rudd, John M. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2650-2656
|
Publisher: |
Elsevier |
Subject: | Electronic channel affiliates | Control | Host retailers |
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