Control, use and ownership of big data : a reciprocal view of customer big data value in the hospitality and tourism industry
Year of publication: |
2020
|
---|---|
Authors: | Line, Nathaniel D. ; Dogru, Tarik ; El-Manstrly, Dahlia ; Buoye, Alex ; Malthouse, Ed ; Kandampully, Jay |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 80.2020, p. 1-11
|
Subject: | Big data | Blockchain | Data control | Reciprocal value | Value creation | Big Data | Betriebliche Wertschöpfung | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Data Mining | Data mining |
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