Controlling the Grapevine - How to measure and manage word of mouth.
| Year of publication: |
2004
|
|---|---|
| Authors: | Pruden, Douglas R. ; Vavra, Terry G. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 4, p. 24-30
|