Controlling von Customer Relationship Management-Projekten : Informationsgrundlagen zur Steuerung und Bewertung von CRM-Projekten
Martina Kammerer
| Year of publication: |
2005
|
|---|---|
| Authors: | Kammerer, Martina |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Projektmanagement | Project management | Theorie | Theory | Balanced Scorecard | Balanced scorecard | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Extent: | LXXXIII, 235 S. graph. Darst. 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Ingolstadt, Kath. Univ., Diss., 2005 |
| Notes: | Pb. : EUR 40.50, EUR 41.60 (AT), sfr 72.10 |
| ISBN: | 3-8325-1011-7 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003055674