Controversial product advertising in China : perceptions of three generational cohorts
Kim-Shyan Fam, David S. Waller, Fon-Sim Ong and Zhilin Yang
| Year of publication: |
2008
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|---|---|
| Authors: | Fam, Kim-Shyan ; Waller, David S. ; Fon Sim Ong ; Yang, Zhilin |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 6, p. 461-469
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| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Generationengerechtigkeit | Intergenerational equity | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789915