Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
A. Goneos-Malka; A. Strasheim; A. F. Grobler
| Year of publication: |
2014
|
|---|---|
| Authors: | Goneos-Malka, A. ; Strasheim, Arien ; Grobler, Anske F. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 905-916
|
| Subject: | Marketing | Social media | Young adults (18-34 yrs) | Postmodernism | Mobile market segments | Social transformation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marktsegmentierung | Market segmentation | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Jugendliche | Youth | Mobiltelefon | Mobile phone | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010436999