Convergence dynamics of consumer innovativeness vis-à-vis technology acceptance propensity : an empirical study on adoption of mobile devices
Shubham Goswami and Bibhas Chandra
| Year of publication: |
2013
|
|---|---|
| Authors: | Goswami, Shubham ; Chandra, Bibhas |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 12.2013, 3, p. 63-87
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197705