Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
| Year of publication: |
2023
|
|---|---|
| Authors: | Rajagopal ; Rajagopal, Ananya |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 40.2023, 1, p. 55-79
|
| Subject: | customer buying behaviour | customer segmentation | customer-centric approach | entrepreneurial productivity | quality constructs | start-up enterprises | SUEs | value co-creation | Unternehmensgründung | Business start-up | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenwert | Customer value | Qualitätsmanagement | Quality management | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Produktivität | Productivity |
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