Convergence of reality and virtuality : how virtual realism transforms player experience and behavior in virtual reality massively multiplayer online games
Alan Reiter, Hélène Yildiz, Jean-Pierre Mouline, Demetris Vrontis, Osama S. Al-Kwifi
| Year of publication: |
2025
|
|---|---|
| Authors: | Reiter, Alan ; Yildiz, Hélène ; Mouline, Jean-Pierre ; Vrontis, Demetris ; Al-Kwifi, Osama S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115545, p. 1-16
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| Subject: | Enjoyment | Flow | Loyalty | Metavers | Online game | Realism | Recommendation | Virtual Reality | Virtuelle Realität | Virtual reality | Computerspiel | Video game | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Organisation | Virtual organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440441