Conversion of online purchase intention into actual purchase: The moderating role of transaction security and convenience
Year of publication: |
2020
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Authors: | Indiani, Ni Luh Putu ; Fahik, Gabriel Aprinau |
Published in: |
Verslas: Teorija ir praktika / Business: Theory and Practice. - Vilnius : Vilnius Gediminas Technical University, ISSN 1822-4202. - Vol. 21.2020, 1, p. 18-29
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Publisher: |
Vilnius : Vilnius Gediminas Technical University |
Subject: | transaction security | transaction convenience | online purchase intention | actual purchase | online retail industry | online purchase behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3846/btp.2020.11346 [DOI] 1699160643 [GVK] hdl:10419/248002 [Handle] |
Classification: | M31 - Marketing ; M30 - Marketing and Advertising. General ; M21 - Business Economics ; M15 - IT Management |
Source: |
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