Converting browsers into recurring customers : an analysis of the determinants of sponsored search success for monthly subscription services
Alan S. Abrahams; Reza Barkhi; Eloise Coupey; Cliff T. Ragsdale; Linda G. Wallace
| Year of publication: |
2014
|
|---|---|
| Authors: | Abrahams, Alan S. ; Barkhi, Reza ; Coupey, Eloise ; Ragsdale, Cliff T. ; Wallace, Linda G. |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 15.2014, 3, p. 177-197
|
| Subject: | Search engine advertising | Content analysis | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403190