Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
Year of publication: |
2010
|
---|---|
Authors: | Danaher, Brett ; Dhanasobhon, Samita ; Smith, Michael D. ; Telang, Rahul |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 6, p. 1138-1151
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Internet | piracy | digital distribution | distribution channels | cannibalization |
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