Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Sascha Leweling ; Betreuer: Thorsten Wiesel
| Year of publication: |
2018
|
|---|---|
| Authors: | Leweling, Sascha |
| Other Persons: | Wiesel, Thorsten (degree supervisor) |
| Publisher: |
Münster : Readbox Unipress / Münster (Westf) Münster : Universitäts- und Landesbibliothek Münster |
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing |
freely available
| Extent: | 1 Online-Ressource |
|---|---|
| Series: | Wissenschaftliche Schriften der WWU Münster / 4. - Hildesheim : Georg Olms Verlag, ZDB-ID 2603088-3. - Vol. Band 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Münster, 2017 |
| ISBN: | 978-3-8405-0184-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168620