Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
Nadr El Hana, Maria Mercanti-Guérin, Ouidade Sabri
| Year of publication: |
2023
|
|---|---|
| Authors: | El Hana, Nadr ; Mercanti-Guérin, Maria ; Sabri, Ouidade |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 188.2023, p. 1-14
|
| Subject: | Third-party cookie | Display advertising | Web tracking | Online behavioral targeting | Attribution | User privacy | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266452