"Coolness" and "joy" in games : factors influencing mobile game players' willingness to make in-game purchases
Yining Ma and Wang He
| Year of publication: |
2025
|
|---|---|
| Authors: | Ma, Yining ; He, Wang |
| Subject: | Coolness factors | Game experience | Immersion | Joy | Willingness to make in-game purchases in mobile games | Spieltheorie | Game theory | Computerspiel | Video game | Experiment | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Zahlungsbereitschaftsanalyse | Willingness to pay |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2024-0539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211059