Cooperation mode selection strategies in platform ecosystems : analyzing brand value, cross-selling, and platform empowerment
Junfeng Dong, Qiman Zhang, Haoyuan Teng, Li Jiang and Wenxing Lu
| Year of publication: |
2025
|
|---|---|
| Authors: | Dong, Junfeng ; Zhang, Qiman ; Teng, Haoyuan ; Jiang, Li ; Lu, Wenxing |
| Subject: | Platform ecosystem | Platform empowerment | Brand value | Cross-selling | Cooperation mode | Digitale Plattform | Digital platform | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Netzwerkökonomik | Network economics | Markenimage | Brand image | Unternehmenskooperation | Inter-firm cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-03-2024-0065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373131