Cooperation or coopetition? : online platforms' private label products encroachment and brand manufacturers' pricing model selection
Yong Zha, Lixiang Ren and Quan Li
| Year of publication: |
2025
|
|---|---|
| Authors: | Zha, Yong ; Ren, Lixiang ; Li, Quan |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 20.2025, 3, p. 1081-1101
|
| Subject: | Supply chain management | Brand manufacturer | Platform entry | Coopetition | Private label products | Koopetition | Handelsmarke | Store brand | Markenführung | Brand management | Digitale Plattform | Digital platform | Lieferkette | Supply chain | Markenartikel | Brand | Industrie | Manufacturing industries | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-06-2024-0191 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373162