Cooperative advertising : a way escaping from the prisoner's dilemma in a supply chain with sticky price
Fuxiao Lu, Wansheng Tang, Guowei Liu, Jianxiong Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Lu, Fuxiao ; Tang, Wansheng ; Liu, Guowei ; Zhang, Jianxiong |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 86.2019, p. 87-106
|
| Subject: | Supply chain management | Differential game | Cooperative advertising | Sticky price | Myopia | Prisoner’s dilemma | Lieferkette | Supply chain | Gefangenendilemma | Prisoner's dilemma | Preisrigidität | Price stickiness | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016313