Cooperative Advertising with accrual rate in a dynamic supply chain
Juan Zhang, Qinglong Gou, Susan Li, Zhimin Huang
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Zhang, Juan ; Gou, Qinglong ; Li, Susan ; Huang, Zhimin |
| Published in: |
Dynamic games and applications : DGA. - Boston : Birkhäuser, ISSN 2153-0785, ZDB-ID 2610271-7. - Vol. 7.2017, 1, p. 112-130
|
| Subject: | Co-op advertising | Differential game | Supply chain management | Decision analysis | Dynamic marketing strategies | Lieferkette | Supply chain | Werbung | Advertising | Spieltheorie | Game theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13235-015-0165-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804955