Cooperative behavior and information sharing in the e-commerce age
| Year of publication: |
2019
|
|---|---|
| Authors: | Pei, Zhi ; Yan, Ruiliang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 12-22
|
| Subject: | Marketing strategies | Full return policy | Information sharing | E-commerce | B2B marketing | Electronic Commerce | Lieferantenmanagement | Supplier relationship management | Informationsverbreitung | Information dissemination | Theorie | Theory | Online-Handel | Online retailing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Asymmetrische Information | Asymmetric information | Wissenstransfer | Knowledge transfer |
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