Cooperative sales promotion with a point-sharing policy : advantages and limitations
Ilkyeong Moon, Jie Xu, Xuehao Feng, Xiao Ruan
| Year of publication: |
2020
|
|---|---|
| Authors: | Moon, Ilkyeong ; Xu, Jie ; Feng, Xuehao ; Ruan, Xiao |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 94.2020, p. 1-13
|
| Subject: | Coordination | Cost spillover | Point sharing | Target rebate contract | Theorie | Theory | Spillover-Effekt | Spillover effect | Rabatt | Rebate | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2019.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301593