Cooperative search advertising
Year of publication: |
2019
|
---|---|
Authors: | Cao, Xinyu ; Ke, T. Tony |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 1, p. 44-67
|
Subject: | search advertising | position auctions | cooperative advertising | channel coordination | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Auktionstheorie | Auction theory | Vertriebsweg | Distribution channel | Spieltheorie | Game theory |
-
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie, (2017)
-
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie, (2015)
-
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred, (2016)
- More ...
-
Cooperative search advertising
Cao, Xinyu, (2016)
-
Optimal learning before choice
Ke, T. Tony, (2019)
-
Market based incentive compatibility
Ke, T. Tony, (2019)
- More ...