COOPETITION: PERFORMANCE IMPLICATIONS AND MANAGEMENT ANTECEDENTS

This study contributes to the better understanding of coopetition. First, we research the performance of coopetition and its management antecedents. Second, we study the relational context by analyzing different mixtures of trust and dependency. Our results of 469 firms indicate that (a) coopetition requires different facets of an alliance-management system depending on the mix of trust and dependency, and (b) most surprisingly, a high trust/high dependency environment fosters the relationship of coopetition and performance outcomes the most. We contribute to the understanding of coopetition as a strategy associated with different mixes of trust and dependency.